How the Media Can Restore Credibility They should be accessible. "Isolation impairs accountability," says Philip Seib, author of a book on reporting in the cyber era. An Ivory Tower mentality keeps news away. It's easier to track down Dick Cheney in his undisclosed location than to get your local news anchorperson on the phone. Too few newspapers and almost no broadcast outlets make it easy for their readers, listeners and viewers to contact their employees, whether to correct an error or suggest a story idea. Some newspaper websites don't even list their main phone number! Every newspaper by-line should carry its writer's direct phone number and email address, and they should be required to return their messages.