The race to slake a continent’s thirst With its French joint-venture partner, Castel, SABMiller has 60% of Africa’s commercial beer market in volume terms, including a near-monopoly in South Africa. But other global brewers are keen to expand in Africa too, as they seek growth markets to compensate for flat or falling beer sales in the rich world. Heineken, already the biggest brewer in Nigeria, recently paid a princely $163m for two Ethiopian breweries put up for sale by the government. With Diageo, the leader in Kenya, these four brewers account for around 80% of the African market.